The control of intellectual property has played an important role in the development of media technologies

Introduction Historically, intellectual property rights, IPR, have played a pivotal role in safeguarding all types of creators in business, scientific and artistic fields. In media technologies, besides providing effective mechanism of protection, the IPR has provided ethical means in which the creators or inventors can appreciate their efforts.Advertising We will write a custom essay sample on The control of intellectual property has played an important role in the development of media technologies specifically for you for only $16.05 $11/page Learn More Although recent years have witnessed a proliferation of creativity and knowledge exceeding the precincts of mainstream protective measures, IPR has continued to evolve, in tandem with these happenings. Media technologies have witnessed more challenges. These challenges have spanned all spectrums of the society. They include ethical, technological, political, and legislative spectrums, among others. Desp ite these issues hampering the process of achieving their success, they have granted opportunities for various stakeholders involved in devising methods which fix their effective utilisation. Hence, in recent years, laws, policies and technologies among other strategies, have been constituted to control how media technologies can be used without compromising the intellectual property rights. The author describes how the control of intellectual property rights has contributed to the development of media technologies. In achieving this objective, the author notes that various strategies implemented focusing on intellectual property rights have been pivotal in controlling how media technologies are produced, distributed and used. Measures, such as legislations and technology among others, have provided an elaborate framework in using media technologies. Besides, various laws have been enforced to control or protect intellectual property. Further, the author demonstrates using Napster a nd Sony Vs Universal Studios as case studies to demonstrate issues that have resulted by not embracing the role of intellectual property rights. Discussion For several years, legal controls have been used to safeguard the society against threats which can occur unexpectedly. Legal controls have provided an effective mechanism in addressing the issue of intellectual property rights. Presently, the world has become a global village; the dawn of the internet has resulted in what we call digital revolution.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the media industry, digital revolution has created what is known as new digital media; hence, digital media has become a common phrase widely embraced in technology and media industries. It is a technology which is enabled by the internet. New digital media has imposed a challenge to conventional copyright policy. Thus, many organisations owning copyrights argue that the digital media have simplified prospects for intellectual theft. Intellectual Property Online (53) illustrates that new media have provided new challenges in terms of intellectual property rights. Intellectual Property Online notes that devising higher protection standards than was with earlier terms of copyright law will help to neutralise loss of revenues (57). Legal Control Measures and Controls The Digital Millennium Copyright Act and the European Union Copyright Directive Despite the differences, Digital Millennium Copyright Act, DMCA and the European Union Copyright Act, EUCA, have balanced the opposing differences in protecting digital media. The acts own a similar purpose of fixing a secure environment for relaying digital media contents (Intellectual Property Online 58). The Acts contain terms making it unlawful to circumvent copy-protection technologies in order to access unauthorised content. The acts also provide protection to other illega l activities such as distribution, production and making content available with intent of encouraging circumvention. Intellectual property owners are concerned about the illegal appropriation of contents as it restricts them from profiting from their efforts. The DMCA and EUCD with an aim of disciplining unlawful appropriation outlined specific rules to incorporate technology protecting copyright work and granting honest users to fulfill their rights (Lucchi). The anti-circumvention provision of the DMCA prevents three types of misdeeds. According to Digital Rights Management, it outlaws evading technological measures that prevent access to copyrighted work (104). Secondly, it forbids trafficking in devices that can improve circumvented access controls. Lastly, it restricts trafficking in circumvention devices for technological measures that safeguard the copyright, owner’s exclusive rights such as copying and distribution. On the other hand, EUCD promotes three areas in its strategy. These areas are the distribution rights, reproduction rights and the rights of communication (Lucchi). The Act also seeks member countries to provide legal procedures to guard against circumvention for technological measures that cover works. It criminalises circumvention in any approach regardless of the rights it protects (Digital Rights Management 106). The two laws, presently in force, provide content owners with a stronger opportunity to implement their own regulations and limits on the use and access of digital content.Advertising We will write a custom essay sample on The control of intellectual property has played an important role in the development of media technologies specifically for you for only $16.05 $11/page Learn More Intellectual Property Enforcement New European Pattern To ensure secure digital media content and guarantee strong individual user’s deeds, the EU enforced the intellectual property rights as a regulation that compels member countries to generate decisive, reasonable, proportionate procedures, and remedies against copying and piracy. Davis explains that these measures were aimed at providing absolute protection to copyright violations (78). The European Union asserted that enforcing the law was necessary because without a careful and effective security, creativity and innovation was deemed to die. This regulation compels that it is necessary to ensure the substantive law on intellectual property is administered properly across the society. This is because administering is a key objective for success for protecting intellectual property. The European Union notes that a rapid increase in piracy and intellectual property rights and violation of intellectual property is a phenomenon which has a global outlook. When left unchecked, it poses a dire threat to society. Hence, the enforcement measures and other procedures are essential to defeat the challenge. Copyright Legislations Many con ventional and envisaged applications embracing digital media focus on transferring, recording or finding contents instead of transforming contents to new ones. For instance, applications that would have easily recombined personal media with elements from other public and other mass media, offer new areas in which copyright law and policy succeed (Lucchi). Most copyright regulations have shifted towards giving greater security and universal rights to copyright owners. According to Litman (2000), this illustrates a shift from the conventional pattern of prohibition by the acceptable use of copyrighted materials to all unauthorised use as illegal. Besides, older protection that was envisaged under the US copyright laws, for instance, is facing a threat with the shift to the digital domain. This, according to Stallman (2004), has led to the role of copyright entirely reversed. The digital technology has transformed it into a system that allows producers to confine the public into apprec iating the works of authors. In the digital communication layout, there are typically developments which have dramatically changed the course of accessing copyrighted information. According to Davis, these developments are zero marginal cost of copying, negligible cost of posting or producing new information on the internet and zero cost of transmission over the internet (80). With zero costs for duplication of information, the cyberspace technologies feel threatened. Therefore, there is a need to restrict ‘’theft’, by embracing new technological advancement that encourage fair use’ principle, a fundamental aspect of copyright principle (Davis 83).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fair Use The intellectual property rights, IPR, have simplified the manner in which the society engages in the proper use and access of copyrighted content. This has been achieved through a concept known as fair use. In the United States, the Fair Use Doctrine encourages acceptable use of copyrighted materials without permission or license, for purposes such as news reporting, comments and teaching, among others. The statute has extended fair use in various ways (Borland). This includes time-shifting, in using a VCR to time-shift when a person is viewing television programs and format shifting as in creating an MP3 format version of an audio CD that a person already owns. Assessing when to use of copyrighted content under fair use has been analysed by the courts on a case by case basis. This has been done using the four codes. These codes include the intent and spirit of the use (whether for nonprofit aims or commercial), the amount and substantiality of the potion used for the copy righted work and impact of use on the potential market. These codes are covered under the United States Code (Dittmann 7). However, fixing fair use has been a difficult task because of the contradictory interpretations set forth by legal scholars. The distinction of rationalisation hinges on whether fair use is a confirmatory right that permits copying in specific conditions or just a defense used in cases of copyright violation (Dittmann 6). When understood along the confirmatory right attitude, fair use is an essential part of copyright law that safeguards the constitutionally guaranteed rights of an individual’s free expression and free speech. On the contrary, when fair use is understood along the defensive line, copyright creators and technologies that enable them can limit a person access to digital media; granting fair use no longer an alternative available to the wider society. Copyright creators would then control access and use of digital media. Technology Control M easures The rapid technological progress in information and communication has fixed new legislative and judicial effort to restructure intellectual property rights in the digital media. This is to fix equilibrium between consumers and the legal owners. Hence, in today’s information society, technology control is directed by various international conventions and compliance with the state legislative practices. Technology control legislation then supports enforceability. Acts such as EUCD and DMCA recognise a legal status and offer a candid constitutional protection for copyright management and technological measures preventing unauthorised use and determining the conditions for permitted use (Lucchi). According to Borland, technology provides no issue to any legal control. It oversees transactions on an authoritative manner (Borland). Because of these characteristics of technology, intellectual property laws have undergone various amendments to support the needs of the technol ogical world. The role of technology in safeguarding intellectual property has been varied. One of the roles it achieves is preventing users from gaining access or engaging in practices such as copying. It also allows creation of licensing business models. These models permit holders to have the right of choosing their own discretion terms and conditions for use and access to their work. They also set in technical devices used in accomplishing their tasks. In absolute terms, technology cultivates the authority or grants the rights holder privileges to determine how his/her work should be used. Borland explains that different technological expressions have been expanding to keep contents from unauthorised copyright infringement and ease overseeing the use of media by the society (Borland). Terms such as technological protection measures, self-help systems, automated rights and digital rights management systems are springing as a result. These expressions point to an automated archite cture that can manage and protect distributing digital works. Besides, these measures provide easy transfer of digital works from inventors and publishers to consumers. Technological features to Protect access rights and control The inclusion of copy protection devices has been an element of various digital media. Several methods have been employed to ensure reasonable access to contents is guaranteed (Stenger). These measures are grouped into rights control and access control. Rights control limits a user’s capacity to engage the rights of the content owner. Access control involves a concept of access privileges to succeed a given operation. Access controls have granted legal protection than conventional controls. The rights holders are guaranteed more incentives of use than rights controls to improve stronger legal protection against circumvention. Transformative Technology Digital media technology has fixed significant changes in sharing and producing information. These ch anges have had a sweeping effect on copyright law and policies. Dittmann illustrates in his journal, IEEE Multi-Media: â€Å"This has had a deeper impact on digital media, that media can easily be expressed in the form or meaning’ (5). While he noted this transformative characteristic of digital media as a risk to technological and copyright defense actions, it is the transformative environment of the digital media that most promises protection of fair use rights (Stenger). Media technologists are involved in inventing new ways. These ways make the present and future digital media support intellectual property laws and policies that promote freedom of expressions and fair use privilege. Hence, the media technologies will strive to safeguard users and not primarily the data stored in it. According to Stenger, technologies strengthen and support transformative elements of digital media by making them available, reusable and accessible through establishing and using metadata (S tenger). Evolving technology Current trends in information technology have provided new alternatives in safeguarding intellectual property rights. Though some have proved successful, others have contributed to more infringement opportunities. Initiatives to establish barriers, for example, the Secure Digital Music Initiative, SDMI, have emphatically failed. Similarly, other efforts such as the Macrovision’s ‘snaps and crackles’ technology have also failed. Borland, in his article â€Å"Snaps, Crackles May Stop CD Piracy†, illustrates that ‘snaps and crackles’ technology inserts bits in a PCM encoded music on a CD (Borland). When such a CD is compressed with an MP3 algorithm and preserved with the data file on a computer system, the music gets corrupted with audible crackles and snaps on playback (Borland). These industry actions, although viewed as a big achievement, do not guarantee security of content. They are short-term remedies. Case Stud ies The Napster – Illegal File Swapping Illegal file swapping draws a common global threat to intellectual property rights enforcement. File swapping involves having a file sharing software or peer distribution system. The service allows users to freely exchange or share music files or other copyrighted content on the internet. Because these files are protected from copyright, less legitimacy has been attached to MP3 file size. McCourt and Patrick illustrate that Napster, which was founded in 1999, was a well-known online business which embraced peer-to peer network in heightening illegal file sharing practice (335). The Napster example illustrates the effect of intellectual property rights issue in the new digital world. Napster was an online music business which provided music sharing services. According to McCourt and Patrick, Napster operated on the idea that when someone pays for a given song or album, he had a right to ‘share’ with others (336). During the pre-internet days, sharing convention was widely embraced, because any person would give a friend a book or a video cassette without minding copyright infringement. It is well noted that non-commercial consumer copying is a fair use under the copyright regulation. However, in the digital age, things have changed because of the unlimited number of copies which can be made. Napster music sharing succeeded three distinct phases. The first phase was a user browsed the Napster website and entered the music of choice using his/her personal computer. The user’s machine then searched similar machines on the internet running a similar program. Once the search was over and the music found, the user then selects the device and transfers the MP3 music file containing the music. The Napster peer-to-peer technology allowed online connected computers to connect without passing, by means of a central file server (McCourt and Patrick, 342). This established a system that constituted internetw orked computers with share files stored in a single computer and controlled by simple share software. Napster had to face many legal issues because of its service of free music sharing. This was because it was violating the copyright rules of the owners of the music. After lengthy and protracted legal battles involving intellectual property infringement, Napster had to submit and presently, the e-business offers subscription services. It pays royalties on copyrighted contents. Although Napster story has cooled, many other e-based organisations have taken the Napster theory and enhanced it. According to Stenger, among the ideas evolving after Napster collapsed is that some e-based businesses have created offshore Napster sites. These sites blend two lengthy issues of the legal jurisdiction of the internet and the intellectual property rights (Stenger). Stenger, in his article â€Å"Entrepreneur Proposes Offshore Napster Clone†, notes the companies which compete with the Napste r ideas use the pig Latin, or other unique misspelling to obscure music filenames blocked by Napster (Stenger). Napster case shows the challenge that most mainstream music industry businesses have in this internet era. Thus, these issues are anchored on assumptions of technological obstacles that no longer prevail. Despite the courts neutralising the Napster case, the challenge of music sharing is common; undoubtedly, the future will encounter many problems. Perhaps, possibilities of music intellectual property rights will move away from the ownership model to licensing model. However, whether the strategy will reduce music piracy is still under discussion. Sony Vs Universal Studios 1984 Sony and Universal Studios were some of the leading media industries in 1980’s. In 1980’s, most media industries used cassette and audio tapes to distribute, play and store music. Besides, using these media simplified copying of music, hence, people would do themselves without much dif ficulty. This scenario elicited a threat to organisations producing and marketing recorded music. This was because an entire album could be recorded off the air with reasonable reliability. However, loss of music quality was causing an outcry from the listening public, besides, the copies successfully produced were poorer in precision. Besides, commercially produced cassette tapes would be borrowed and duplicated. These processes contributed to loss of royalties to the musicians. This was a similar issue that arose between Sony and Universal Studios in 1984, when home video recorder was introduced in the recording industry. Home video recorded made it possible to record video programs such as motion pictures off the air. This signaled that royalties were not paid for subsequent viewing. This scenario prompted a significant legal battle, pitting producers of blank tape and tape recording devices against content producers. This resulted in a court case between the two media industries . The results of the conflict were that consumers could lawfully record content off the air for personal use, they could also sell. However, whereas commercial practice of using such materials was prohibited, home use was not. Conclusion Various technological barriers and legal sanctions have contributed to redefining how media technologies are used in contemporary world. Hence, they will continue to be vital in protecting intellectual property rights. This has been successful, especially in preventing corporate piracy. Hence, at a personal level, they will not be sufficient because the technological barrier has decreased and is unlikely to increase by strategies such as encryption methods incorporated in volumes of produced items. Legal interventions such as Digital Millennium Act and European Union among others, have streamlined media technologies’ use by providing effective guidelines. Hence, with more technologies emerging, these interventions will endeavour to evolve to address the intricacies that come with new technologies. Work Cited Borland, John. â€Å"Snaps, Crackles May Stop CD Piracy, 2012. Web.. https://www.zdnet.com/ Davis, Randall. â€Å"The Digital Dilemma,† Communications of the ACM 44, (2001): 77- 83. Print Digital Rights Management. MIT Alumni Association. Technology Review, (n.d): 102- 109. Print Dittmann, Jana. â€Å"Copyright-Copywrong,† IEEE Multi-Media, (2000): 14-17. Print Intellectual Property Online. A Landmark Case,† Strategic Finance, (n.d): 52-57, Litman, Joseph, The demonization of piracy, 2000; Web.. Lucchi, Nicola. Intellectual Property Rights in Digital Media: A Comparative Analysis of Legal Protection, Technological Measures and New Business Models under E.U. and U.S. Law, 2005. Web. https://law.bepress.com/expresso/eps/615/ Marc, Davis. â€Å"From Pirates to Patriots: Fair Use for Digital Media.† IEEE Multimedia, (2002):4-7. Print McCourt, Tom, and Patrick Burkart. When creators, corporati ons and consumers collide: Napster and the development of on-line music distribution. Media, Culture Society, (2003): 333–350. Print Stenger, Richard. â€Å"Entrepreneur Proposes Offshore Napster Clone,† 2001. Web. http://edition.cnn.com/2001/TECH/internet/03/06/napster.offshore/index.html This essay on The control of intellectual property has played an important role in the development of media technologies was written and submitted by user Tomas Carlson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Fundamental Problems and Readings in Philosophy essayEssay Writing Service

Fundamental Problems and Readings in Philosophy essayEssay Writing Service Fundamental Problems and Readings in Philosophy essay Fundamental Problems and Readings in Philosophy essayThe name of Nietzsche occupies one of the leading places among the greatest philosophers till nowadays. His influences can be traced in postmodernism and existentialism. His theories and views are studied by scientists and students; his profound and sharp understanding of reality and human nature attract attention of numerous people all over the world. His most well-known theory is related to â€Å"Will of Power†. The notion of the superhuman – Uebermensh – as a key to understanding of the power, every human being is bearing inside, totally confronts the general philosophic approach , where all reasons and questions are investigated only the in the frames of sole truth. These ides are developed in his work â€Å"The Twilight of the Idols†, where the readers find Nietzsche’s strong confrontation of the Socrates’s approach of rationalism. His strongest critic of the Socrates’s views re lates to lack of life appreciation and resistance of the human instincts, because he states, that â€Å"Resisting instincts is just a sickness and not at all a way back to virtue or happiness.† (Bailey 2002). Here we are coming closer to the major point of our research, namely to the understanding of morality. One of the most vital concepts of Nietzsche was his suggestion, that morality builds the serious obstacle for enjoying of most of life passions and desires, or how he formulated it – â€Å"morality as anti-nature†.In his work Morality as Anti-Nature Nietzsche is discussing the ways, how religion and morality, spread via religion, are able to change and suppress human nature. Nowadays a lot of people are living according to some biblical rules and precepts. During the times, when Nietzsche lived, the church was considered to be even a stronger mentor for most individuals, who made their choices and selected their life directions only based on the rules, pre ached by the priests. Nietzsche was absolutely against it; he insisted, that religion didn’t consider the very nature of humanity. According to the church all people were to fight against their bad sides, whereas according to Nietzsche all people were born initially good and they didn’t need the religious rules to follow them, but rather follow their own desires and passions. The highest potential in development throughout the whole life can be reached, as Nietzsche stated, only with the help of inside passions, and never the ideals of church. The church demanded from its followers to suppress all the passions in order to become real Christians. In this way the church was exchanging the natural passions of individuals with morality. The idea of free will was also understood by Nietzsche not in the way, as it was presented by the church. The believers were supposed to follow all the God’s rules, as he was the most powerful being, at the same time, they were to ca rry responsibility for their decisions and actions. â€Å"Today we no longer have any pity for the concept of free will: we know only too well what it really is - the foulest of all theologians artifices, aimed at making mankind responsible in their sense, that is, dependent upon them. Here I simply supply the psychology of all making responsible. (Bailey 2002).At this point Nietzsche used this theory for explaining his understanding of cause and effect. â€Å"The church’s use of counterfactual causality expands to an imaginary and false perception in the mind, and people ultimately jump to conclusions, giving all the credit to a higher form or being.† (Bailey 2002). Nietzsche also criticized the situation, when instead of looking for plausible answers, the followers of the church just believed, that the word of God was the only true reason. Thus Christianity, as he wrote, was to bear the responsibility for making its followers closed minded and going against their n ature. â€Å"He ultimately believed that religion creates a concept of anti-natural morality which damages our development as humans quite greatly, eventually ending our status and right as individuals once the church gets involved† (Jacobus 13).In Nietzsche’s eyes, it was an attempt to substitute all the intelligence and natural passions, human beings were possessing, with blind and poor spirituality. In this case, he stated, that those, who could invent all such spiritual and moral restrictions, were ill-willed and not able to control their own passions. They themselves were not inclined to further intellectual and moral development, thus they used morality as anti-nature to restrict other individuals in improvement of their lives. Only individuals, who are absolutely not under control of any morality, could be referred to as ideal human beings, because their actions and choices would be based purely upon their natural passions; their judgments concerning right and w rong things would be under the influence of their inside passion only.Overall, we have studied the key notions of the Nietzsche’s theory, related to the issues of morality, which according to him is the most serious obstacle in formation of life direction, based on the natural instincts and passions. On the one hand, he could be right, saying, that morality itself is certainly restraining the activities and decisions of people, however on the other hand our ability to control our emotions and passions is the major feature, which defines us as human beings, not animals.

Stakeholders Perception of Sustainable Housing Strategies Research Paper

Stakeholders Perception of Sustainable Housing Strategies - Research Paper Example The study also seeks to address the issue of the rising need for housing in Qatar because of economic development in the country besides seeking to advice stakeholders on the appropriate directions to take in providing sustainable housing for the present and future generations. This is because the changing lifestyles call for changing housing systems and hence the need for using materials that are environmental friendly during construction, occupancy, maintenance, and demolitions. Introduction The study seeks to develop a structural framework that can be used in future constructions for eco-friendly housing facilities in the country. This is because the increasing environmental consciousness in the society requires environmentally favorable structures whose applications are also eco-friendly. Environmental sustainability is currently considered as an environmental challenge and a global issue. Sustainable housing can achieve a better environment by reducing the amount of energy consu mption towards a better living environment. This scope identifies achievement of sustainable housing design with the success of both the environment and the residents. It promotes achievement of human comfort through improving ventilation and natural lighting techniques. Sustainable housing is at the same time related to sustainability of building materials and energy use to reduce the impact of housing on the environment. This paper identifies the stakeholder’s perceptions and attitude that influence sustainable housing design in Qatar. This study focuses on increasing awareness of stakeholders toward sustainable housing design by incorporating new technologies, in order to change the unsustainable designs and practices of building. The aim of the study is to recognize stakeholders’ perceptions through the difference and similarities as will be achieve through some questionnaire surveys, interviews, and case studies with different stakeholders. The study will investig ate the strategy of decisions by utilizing the improvement of sustainable housing (Zhengyu and Jay, 2009). Problem statement The existing need for better constructions towards environmental conservation and preservation in the housing sector has not been met because of prevalent application of ancient architectural practices in constructions. Conservative applications in housing constructions have not considered the dynamic environment that has significantly deteriorated to require housing structures that are more sensitive to the environment. The study therefore seeks to develop a framework for bridging the gap between environmental needs and architectural practices in order to upgrade the housing sector to meet environmental needs. The study explores stakeholders’ perceptions over sustainable housing strategies in Qatar and is significant to the society because of its potential to develop a framework for an eco-friendly industry. This will set an example for other industrie s to emulate towards a favorable environment for better living standards. Its significance also extends to the role of a moral agent as it has the potential of promoting social responsibility among investors in the housing industry and the morality can spread to other construction, manufacturing, and processing.

Snakebites Research Paper Example | Topics and Well Written Essays - 250 words

Snakebites - Research Paper Example The use of these anti-venoms has become an effective cure for the infected body and these anti-venoms enable the victims to get back to life within 4-5 hours of the attack by minimizing effect of the poison. This method has proved to be quite successful in minimizing the death of people who suffer from this fatality (Shorter, 1999). In fact, the number of deaths occurring from snakebites has now become almost rare. These anti-venoms go through many processes, such as purification process to ensure their effectiveness. Even then, they may contain certain serums and proteins, which tend to have a reverse reaction on a person that is the reason of extreme supervision required during this method. There are several kinds of snakes’ anti-venoms present globally. Some of them are the â€Å"Tiger snake, Brown snake, Taipan, Black snake, Death adder, Sea snakes, etc† (Shorter, 1999). The proper supervision of these anti-venoms helps keep a check on the patient and prevent the po ison from completely spreading in the body. If the attacking snake is properly identifiable, it makes it easier for the experts to treat the poison accordingly, and it also make it easier for the patient to recover depending on intensity of the bite.

Is edcuation a service industry Discuss and critically evauate the Essay

Is edcuation a service industry Discuss and critically evauate the role of the WTO in education - Essay Example Higher education is increasingly seen as a commercial product to be bought and sold like any other commodity. Higher education commercialization has now reached the global marketplace. According to the American Heritage dictionary, the term "EDUCATION" is defined as the knowledge or skill obtained or developed by a learning process (Answers.com). The World Trade Organization (WTO) is considering a series of proposals to include higher education as one of its concerns, ensuring that the import and export of higher education be subject to the complex rules and legal arrangements of the WTO protocols and free of most restrictions. The demand for higher education, on the one side, is growing, while on the other side, trans-border education is increasing. The capacity of the public sector has not kept up with this demand. This coupled with the recent developments of ICTs and the ensuing growth in online learning has resulted in the creation of this very lucrative market. Though higher education has a higher calling, it will not be able to compete successfully for necessary resources unless its rules comply with those established by the World Trade Organization (UNESCO) . ... Let us take a quick look at the history and evolution of education to understand it from various perspectives. Going back to the world's ancient civilizations of Egypt, China, Mesopotamia and Indo-Harappan civilizations, it's amply clear that the knowledgeable and the wise ones of the society were looked up to "educate" others. Coming a little closer to out times, I'm sure we can talk of various philosophers like Socrates, Plato, Seneca, Archimedes etc, who are even today acknowledged as some of the world's greatest thinkers and to make a point were in demand to "educate." At that point there was, strictly speaking, no concept of standardization. Education, especially the primary education has spin offs and major economic, social and financial implications on the society. Some of the economists have gone to the extent of linking primary education with the growth of a country's Gross Domestic Product (GDP) (Economics of Higher Education, 2003). Furthermore, education plays a very critical role in not only shaping an individual's capabilities and competence but also has spin - offs on nations. On inspection of history, one can also fairly conclude that economic growth has happened around the seats of education. Also there was great social differentiation between the educated and the not educated (UNESCO). Massing of wealth by the educated and the depreciation of values, later on, has lead to many social revolts, which is a different story and line of pursuit. By the end of the 19th century, all nations globally had recognized and set up some systems of education essentially aiming at long term growth prospects for themselves ( UNESCO). The burgeoning needs for education driven by governmental support, spurn the parental

Price elasticity income elasticity and cross elasticity

Price elasticity income elasticity and cross elasticity Explain the concept of elasticity of demand and discuss the factors that determine elasticity of demand. Distinguish between price elasticity, income elasticity and cross elasticity of demand and evaluate on their importance especially to businessmen. Solutions to Question 2 2.1: Concept of Elasticity of Demand Elasticity is a term that was initially developed by known economic scholar called Alfred Marshall, and has been since used in measuring the relationship that exists between product price and its quantity demanded. It typically followed the law of demand that states that the lower the price of goods and services, the higher the quantity that will be demanded of such goods and services i.e. it primarily explains only the actual directions of changes in the demand for the commodity, but not really explaining the extent of that change. A further development on these lapses led to the concept of elasticity of demands. In practical term, elasticity means the act of responsiveness. Meanwhile, elasticity of demand has been theoretically defined as the responsiveness of the actual quantity demanded of a product to the change in its actual price. E.K. Estham argued further that elasticity of demand could be defined as the measure of the degree of responsiveness of the quantity demanded to any small change in its price. This measure of the degree of responsiveness of the actual quantity demanded of a product to any changes in its price can be calculated with the use of the formula below: A good diagram to represent the established downward sloping curve of elasticity of demand could be seen as the incremental changes that are caused in the quantity that is demanded along the x axis, notably going in the opposite directions that are relative to these changes in the commodity price along the y axis. Below is figure 1 that aptly depicts the degree of responsiveness of demand due to changes in prices of the commodity: Thus, vivid observations of the above elasticity of demand complement the simple mathematical presentations of the elasticity of demand as presented above. Notably, the elasticity of demand is commonly expressed as Ed. Diagram 1 above indicates that depending on the actual responsiveness to any changes in prices of commodity, elasticity of demand could be either elastic or inelastic as seen described through the angles of the above demand curves. Importantly, economist have argued that the flatter these curves, the more elastic is the price of the commodity, meanwhile steeper curves will mean the more the price is inelastic. 2.2: Factors that determine elasticity of demand Below are the important factors that directly or indirectly influence the degree of demand to any small change in price: 1. Nature of the commodity Elasticity has been argued has primarily depending on if the actual commodity to be demanded is a basic necessity, a comfort or a luxury. This is because goods that fall under the basic necessities of life have been categorized as having inelastic demand, while those comforts and luxuries goods are categorized under the elastic demand. 2. Availability of the substitutes of goods or services Goods or services with available substitutes have been theoretically and practically argued and established as having elastic demand and those goods and services that are without available substitutes normally have inelastic demand. Good examples of these goods are coffee and tea that serve as substitutes to each other. They are substitutes because a change in the price of tea might make people to switch over to buying coffee. Alternatively, an increase in the price of coffee may also make people shift to buying tea. But a good example of inelastic good is salt because it has no substitute. 3. Uses and/or applications of the goods or services The usage of goods or services may affect its elasticity either elastic or inelastic. Good example is electricity, any decrease in its price will eventually led to consumers ability to make more use and further establishing electricity as having elastic demand curve. 4. Consumers proportion of the income that is spent on the commodity Practically we have noticed that the consumers can spend only a very small percentage of its income in buying such goods. Good example is salt and matches that normally take a very small percentage of consumers income, making them having inelastic demand curve. 5. The prices of goods Generally speaking, cheap goods and services normally have inelastic demand curve, while the expensive goods normally have elastic demand curve. 6. Income of the consumers Scholarly arguments have shown that the rich or high income earners normally have inelastic demand curves for their goods and services, while the poor or lower income earners normally have elastic demand curve. This is because he rich and high income earners will buy the goods and services at every levels of its prices, whereas the poor or lower income earners tends to change along the quantity of their consumptions due to changes in price. 7. Time period Evidence has shown that elasticity of demand would better occur in the long run production of the goods or services than at the short run. This is primarily because in the long run production and supply processes, the consumers could adjust to their individual demands by switching or trying cheaper substitutes. Industry evidence has shown that productions of the cheaper substitutes are only possible only at the long run operational processes. 8. Income and Wealth Distribution in the society The presence of unequal distributions of the national income would the demand for the goods and services to be relatively inelastic. Most advance countries that allow even distributions of their income and wealth will make possible elastic demand for its commodity. 2.3: Differences between price elasticity, income elasticity and cross elasticity of demand Below are the three types of elasticity:- Price elasticity Income elasticity is further divided into 3 i.e. Zero income elasticity of demand, Negative income elasticity of demand and Positive income elasticity of demand. Cross elasticity 1. Price Elasticity of demand Price elasticity of demand has been defined as the actual degree of responsiveness of the quantity that is demanded of a good or services in response to the changes in its actual price i.e. price elasticity of demand primarily measures how much of a change in actual price of any good that affects the demand for these goods or services, leaving all other factors to be constant. To calculate price elasticity, there is need to divide the proportionate of change in the quantity that is demanded by the proportion of change in the price. EP= Percentage change in the quantity demanded Percentage change in the price 2. Income elasticity Income elasticity of demand has been argued as measuring how much of a change in consumers income that affects the demand for such goods or services if its price and all other factors remained constant. Below is the formula for calculating income elasticity of demand: EY= Percentage change in the quantity demanded Percentage change in the income As divided into three, Zero income elasticity shows that a change in the consumers income will have no significant effect on the quantity that is demanded of such goods. Good examples are salts, matches and cigarettes. Next is negative income elasticity that shows that an increase in the incomes of consumers will lead to the decrease in the quantity that is demanded of such goods. This situation mostly occurs in inferior goods. Last is positive income elasticity that means an increase in the incomes of consumers will lead to the increase in quantity that is demanded of such goods. 3. Cross elasticity Cross elasticity of demand measures the actual change in the demand for commodity A due to the change in the price of commodity B. ED= Percentage change in the quantity that is demanded of commodity A Percentage change in the price of commodity B The above formula indicates that if the goods or services that have substitutes and cross elasticity are positive i.e. as above any increase in price of commodity X will finally result in the increase in sales of commodity Y. 2.4: Importance Elasticity of Demand to businessmen. As evident above, the concept of elasticity of demand has been playing a vital role in the decision making processes of the business world, especially as it relate to fixing commodity prices with the aim of making larger profits. Good example is if the cost of production tends to be increasing the company will want to pass this rising cost to the consumers through raising the price of the commodity. Practical examples have also shown that some companies do change their commodity price even without any visible change in the actual cost of their productions. But practically, whether the raising price is following any rise in the cost of production or otherwise has proved to be beneficial depends on the following situations: The actual price elasticity of the demand for such goods or ser product, i.e. the percentage change is subject to how high or low the proportionate changes in its actual demand relate to the percentage change in commodity price. The price elasticity of the demand is also very relevant for business in determining the value of their substitute, this is because when the commodity price increases the actual demand for the product substitutes also increases automatically even if the products prices generally remained unchanged. Businessmen are also able to know that increasing the price of their goods would only be beneficial if: The demand for their products is less elastic The demand for their products substitutes is also much less elastic. Finally, the usefulness of elasticity of demand also stands in its ability established the required quantitative relationships that exist between the quantity demanded of a product and its price or any other determinants of demand. Question 4: Discuss some of the characteristics of the Malaysian economy. Discuss some of its weaknesses and suggest some appropriate policy proposals to strengthen the economy in order to enable it to become a developed economy by 2020. Solution to Question 4: 4.1: Characteristics of the Malaysian economy. Malaysia is one of the countries located in the Southeastern Asia. The capital is called Kuala Lumpur. Malaysia comprised of two parts, one part is the Peninsular Malaysia and while the other is the East Malaysia which is called Malaysian Borneo. The Peninsular part has 11 states while the East Malaysia comprises of 2 states. Malaysian economy system is an open economy system; the economic involves domestic community and the international community. More so the economy is a state oriented market economy. The country has a fast growing economy. The economy was ranked 3rd largest among the south East Asian countries in 2007. Where Malaysia suited is a great advantage for its foreign trade. Malaysia GDP The Gross Domestic Product of Malaysia depends solely on its agricultural, manufacturing industries and the service sectors.  The agricultural sector contributed 9.7 % to the country GDP in 2007.   Also in the area of manufacturing industries it contributed 44.6% to the country and t of service sector contributed 45.7 % as well to the GDP. For the PPP (Purchasing Power Parity), the country is ranked 29th in the world. They have GDP growth rate of 20 % and it was realized towards the end of 20th century. In 2009 GDP of Malaysia was estimated US$ 207,400 billion PPP was calculated to be $ 3.9 billion. Malaysia Natural Resources Malaysia is rich natural resource, like agriculture, minerals and forestry. Most agricultural plant resources of Malaysia are rubber, pine apple, palm oil tobacco etc. The countrys economy In the area of Forestry, the loggings contributed a larger amount to the countrys economy. More so, in the plantation area is timber, rubber plant and palm tree. When we talk of minerals resources, Malaysia is a rich deposit of minerals like tin and petroleum. Sectors of Malaysia Economy Malaysian Industries Mining Industry: Malaysian Economy Malaysia mining industry has contributed a lot to the economy through the export of mine products. The most important ones are oil, gas and tin. Malaysia was ranked has the worlds largest producer of tin in 1980. The sea transportation was easy because the mine is located in location of the mines in the peninsular Malaysia. Crude oil production and natural gas has increased to a higher level over the last few years. In 1999, the overall production of petroleum reached 693,000 barrels. Production of liquefied natural gas was estimated to be 3.8 billion cubic feet. There are major oil refiners in Malaysia Manufacturing Industry : Malaysian Economy In Malaysia there are many developed manufacturing industries. The manufacturing industries of Malaysia are, electronics manufacturing industries, furniture manufacturing industries and Food processing industries etc. In the sector of manufacturing, the country is ranked in the 23rd position in the world countries. Malaysian Services Malaysian Tourism: Malaysian Economy Malaysia in the sector of tourism was ranking the 9th position in the world. The common tourism locations in Malaysia are Kuala Lumpur, Sabah, Perlis, Malacca, Terengganu etc Banking and Finance: The bank Negara Malaysia is in charge of finance sector. Master Plan was introduced in 2001 after the 1999 financial crisis and this gave more room for to Islamic banking. May Bank is said to be the largest bank in Asia Pacific that practice Islamic Banking. However Malaysian government plan to give licensure to more sectors by the end of 2010 to improve the opportunities of Islamic Banking. 4.2: Some Weaknesses in Malaysian economy. 4.2.1: Political Weakness In Malaysia Malay half of the population holds the constitutionally position in society, and this a kind of discrimination among the three race, this is not only in jobs but in wealth as well. Controversial Internal Security Act (ISA), give room for detention without trial, has been abuse by the government on many occasions with intention of quelling unrest. More so, some of the detentions government used it to oppress the government opposition. BMI Political Risk Ratings The Malaysias short-term political risk rating (STPR) of 80.2 shows higher compared to other regional country like Indonesia, Philippines and Thailand. As the opposition to Pakatan Rakyat always challenges the BN coalition being witnessed in the defeat of the 2010 budget bill in parliament in 2009, the people thought that general political stability will be maintained. However, it is encourage that Malaysia was able to maintain a peaceful political environment, but this all depend on Prime Minister Najib Razaks his straight to encourage unity in the nation with diverse ethnicity and faiths. 4.2.2: Economic Weakness Malaysias is becoming importer of oil in the next few years, Malaysia Economic openness will be as much of a burden as a benefit, because of it confirmations of a high level of vulnerability to global growth and capital flows. The taxes collected on oil contribute over 40% of the states revenues despite the fact that it was expected to become a net oil importer by the beginning of 2011. Because the government had difficult in having alternative income, this will make hard for the governments function perfectly and maintain economic development, which is potentially leading to stagnate economy. BMI Economic Risk Ratings In the previous quarterly report Malaysias STER rating has being declining to be 73.5. And still Malaysia is still in the respectable V-shaped recovery of 4.1% now the 2009.The actual GDP growth is1.7%), never the less Malaysia is exposed to a Chinese double-dip slowdown, most especially if Beijing was unable to diffuse the satisfactorily recent property bubble in the near future. Malaysia in addition, has a huge fiscal deficit that is over 7% of GDP in the year 2009 and this has bring the LTER rating down to 72.6. 4.2.3: Business Environment Weakness The country will keep price subsidization will a peripheral and it has become part of the economy system or economy life of Malaysia. Some of the big construction project and contract for foreign firm are all under the domain of formal Prime Minister Mahathir Mohamed so they are not directly connected to the government. In order words engaging in businesses in the country will always mean doing businesses with the politically connected people. BMI Business Environment Risk Ratings Furthermore, in (BER) Business Environment Rating Malaysia scores over average which is 63.4 but the score was dragged down because of the comparatively low score of 55.3 for the Infrastructure subcomponent like public transportation, mean while, in 2009 a reduction in the amount of red tape boosted the Institutions subcomponent to a score of 66.9 from 59.4. 4.3: Some policy proposals to strengthen Malaysian economy. There is a recommendation policy which must be followed accompanied with this, is other improvements in the economy. Firstly there should be huge notification should be on diversification. Most of the Malaysias export markets focused on technology sector and electronics which are vulnerable to global slumps in demand, mostly the US, the US are major exporter of Malaysian goods. Opening trade of a country economy is an important factor to decide a kind of exchange rate system that is desirable. If any country relies on trade, the fixed exchange rates provide stability in the market economy. Anyway, when having the exchange rate fixed does not mean the economy will remain competitive in foreign trade when some other countries are faced with inflation. Never the less it resulted to the second element, the inflation rates. The inflation rate of the trade partner is relevant factor so as the inflation of domestic inflation with the fixed rate; in order words the approach is not straightforward. So it is better for the country to remain with the fixed rate to avoid inflation tendency in the economy. Another recommendation is labor market flexibility which is used to determine which exchange is better in a given period of time. In this respect if there is flexibility in the labor market, the fixed exchange system work better. There must be flexible labor market and flexible exchange rate in order to avoid unemployment because of the output shock. Further more, the degree of financial development of the country is important. So when a country seems to be financially underdeveloped, fixed exchange rate is better to avoid urge effects of foreign speculation. Lastly is how to decide on which exchange rate system is better, and the mobility of capital. Mean while, it is better for exchange rate to be flexible when the capital mobility is high. Observation, Malaysias decision in pegging its currency to the dollar seems adequate. With solid financial institutions and credible policymakers, it would be adequate, as well transforming to a flexible exchange rate system. Concludsivly, easing the changings Malaysia will have to persistently implement consistent macroeconomic policies so as to maintain financial stability and sustainable fiscal and external positions. Question 7: Elaborate what you understand by deficit financing. What are its limitation as an instrument of economic development. Assuming that you are the economic advisor to the prime minister and he/she ask for your recommendations to eliminate a federal deficit, what would you recommend? Solution to Question 7: 7.1: Elaborate what you understand by deficit financing. What do we mean by deficit financing this is a strategy or ways to management of money which when spending is more than collected at the same period of time. In order words this is referred to budget deficit, this approach is used in business that is small, household budgets, in corporations and also in, governments sector mostly in all the level. If deficit financing is used in the right way it will help to launch a chain of the event and this will help in financing situation instead of any debt may cause problem or difficult to pay. Mostly common or know example of government deficit financing is how the government stimulate the economy of that country or nation to put a stop to any recession that country is facing. The government has a set aside a plan which will involved using borrow resources to purchase, the government can use different strategy like increasing demand output for product in all business sector of that nation. It also helps in the motivation of many business in o rder for them to hire more employees and it will reduced the level of unemployment in the country during the period of recession. Further more, the consumer confidence and trust will be restored in the market place because of the safe transformation, and these make it safe for the buyer to buy more goods and services. If the economy of a country in closely looked into and the deficit financing is carefully monitored, it will bring back economy stability in the country over short period of time like few month or few years. Deficit spending in economic does not only occurred in the government sector only but also in all business as well A company may plan to spend a certain amount of money as a kind of upfront thinking that they will be able to generate the fund back for investment .An investor or company owner may decide to buy a new machine for the company production with the hope that a new machine will hasten and make the production of goods in a less period of time with larger unit of goods, and with less cost. This kind of idea or strategy in business help the business to flourish and the manufacturer will be able to pay off his debt and have budget surplus instead of deficit, the owner of the business will be debt free and enjoy the surplus. 7.2: The limitations of Deficit financing being an instrument of economic development. In any given economy, the government normally embarked many projects that assisted it in generating the desired economy outputs both in investment and other capital projects. If the government prints more money out it will cause inflation in that economy and this situation usually affected the poor people in that society. The rich will be richer and the poor will be poorer. The buyer straight will be reducing to greater level and the businessmen profit margin will increase. In any society there is always the people that have and those who do not have so any increase made in price domestics goods leads to importation of cheap goods and the domestic goods high price will reduced the export. This in turn leads to adverse in balance of payments. Never the less this will affect the cost of the production because the raw material used in process of production has being increased, so the goods will be increased as well, perhaps it will definitely reflect on foreign investment, it will be le ss attracted by other country. Good example is figure 3 below that aptly depict government spending in OECD countries: Source: OECD (2010). Listed below are the disadvantages of deficit financing and some other cogent reasons to be alert about a National debt. The interest Payment In a society people do not lend to the government with the charity. Government must pay interest on every debt they are involved in just like any one in the society, it was recorded that last year government spent the sum of  £31 billon on interest payments alone. Looking at this in a perspective manner it will equate to 15 p on income tax. This amount is more than what UK spends on National Defense. The government borrowing for the year 2007/08 going to be  £42 billion same amount the government pays in interest. The Crowding Out effects The government debt always affect the private sector because they sell bond to the private sector in order for the government to borrow money and this in turn lead to less private investment because the government has bombard them with the bonds. Also the private spending is more efficient than the government level of spending because the government result to inefficient spending .this is what we called crowing out, the private investor is crowded out with government bonds because the government needs to borrow The financial crowding out The financial crowding out is when the government want to borrow large sum of money and they tried to increase the interest rate on bonds in order to attract many lender. The bonds rate is increased this will definitely put pressure on the interest rate generally, in order words this increase in the interest rate will affect the economy of that country because people will reduced their way of spending, investment level will be low and later run the economy growth will be low. The tax rises for the future. The tax rises for the future look into how the public sector debt is being paid. Any increasing public sector debts indicated that the future taxpayer will be the one to bear the burden by paying the bill. No matter the situation of the public sector debt reduced or not, the future taxpayer will be the one to pay the interest on the debts. Further this will a problem because, has it was mentioned above, changing of demographics show that government finances is usually placed under pressure, though without borrowing from at that moment of time. Limits Fiscal Policy In a normal situation the government should be able expand the fiscal policy in a situation where the economy is facing problem or recession. When a government has urge public debt they tried to reduced the scope by lowering tax in order to enhance demand. Then government must increase taxes and cut their spending in order to meet up with the budget .this is advisable because of the existing problems in the market economy. 7.3: Suggested recommendations to eliminate a federal deficit   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In summary, I like to recommend these three-step formulas for prosperity: 1) Elimination of federal taxes. It will good to cancel government taxes because when the citizen gives money to the government is just like throwing coals to Newcastle. Government is the maker of money, they are the producer that has no limitation to their production. . When the citizen sends taxes to the government, they just used it to pay debt. When you send your tax money to the government, the government simply uses it to pay down debt. When paying down debt it destroys the economy money in a given society. In order words taxes damaged money in the society.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   More so, the federal tax system is a waste of resources, it will be good if the government can spend the billions of dollars spent on compliance on production of useful goods for citizen and this will ease the problem of the economy and the people.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first suggested tax that should be eliminated is; the Medicare taxes and Social Security taxes. These will be politically popular; also regressive taxes directly impact businesses on low and the middle income people. That politician that ends FICA will becomes a hero.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This will give federal government the opportunity to create money to support retirement and health care sector. 2) Elimination of federal borrowing. Government being a producer of money, an established government will not need to borrow money. These are inefficient; they are harmful, the exercise which provides no economic benefit. The Federal government borrowing provides semantic impression that government is in debt, and people it find repugnant.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  If there no borrowing; there would not be debt. 3) Establishing a national, money-supply goal. It is good to organize a congress, a congress that will look into the checking account called money created, They will add money to this account when needed. They will write checks and make a kind of transfers from the Money Created account in payment for all goods and services.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This will be the suggested system for federal money creation in our economy. The congress will be the one to determine on how much money to be added to the Money Created account, however giving Congress power over money creation. Thus, the Federal will continue to control the interest rates and inflation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The congress will spend what is necessary on retirement, the military health care, crime prevention, education, the infrastructure, and other national needs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The country will be free the tyranny of semantics and the problem of federal debt. This society prosper has rapid growth in their economy. Question 8: What are the constraints normally countries face in achieving a sustainable economic growth. What are the merits and demerits of attempting to achieve a faster growth rate in this country. Solution to Question 8: 8.1: Constraints facing the achievement of a sustainable economic growth. As evident in existing literatures that sustainable literally means ability of a system to endure and last long. So, sustainable economic growth means an economic development that is able to last longer! According to late David Pearce who happen to be one of the best environmental economists in his generation, states that sustainable economic growth primarily indicates that each of the generation should be able to pass on much of its capital as inheritance to its coming generations, under this Pearce approach he defined capital as including physical capital like machineries and infrastructures, also intellectual capitals like knowledge and technology and lastly environmental capitals like environmental qualities and stocks of the natural resources. This sustainable growth is what the world is witnessing from the groups of emerging economies have been trying all within them to continue to excel, particularly China and India that have remained as major drivers of the recent global expansions. But, evidence has shown that while the recent global growth outlook seems more positive, I will like to use this opportunity to mention that there are major four constraints which could threaten the sustainable growth of any country, i.e.:  Ã‚  Ã‚   The prices of Oil   the unpredictable increase in the prices of oil by producing countries have always been tried to remedy by both the OECD and its other sister organizations such as International Energy Agency all working very add to help many countries in addressing their short and long-term growth challenges as a result of sudden increase in energy prices, problems or fluctuations in security of supply and other alternative sources.   If not properly curtailed globally, fluctuations in oil prices could significantly impede economic growth of countries. External imbalances in trades The imbalances in current accounts of trading partners across the globe has reached an unprecedented levels especially between countries like the US, Japan, China, and some other Asian coun

Requiring School Uniform :: miscellaneous

Requiring School Uniform If the school considering requiring all students to wear uniform during school, this is not a good idea that all students think. It is because nowadays, teenager want to have their own style and wear whatever they want. They don't want anyone to force them wear the uniform. And they want to give any others students or friends saw their best look, best look can take give other students or friends' attention, they can attract other students by the look or style they wear. So most students will think wear their clothes are better than the school uniform. First, some of the students think wear their clothes are the habit they they do that everyday. So they won't like to wear the uniform. And most the girls like to wear some clothes that can attract other boys to look at them and their friends will said they are so cool. Then the boys will date them and the girls will feel so happy and have another boyfriend. And in the other way, some of the boys always want to wear their clothes and look so cool to attract other girls, so they can have the other girlfriends. That is one reason they students like to wear their clothes and not uniform. Second, some of the uniform in other school was so ugly or outdate. It is because the school teacher or principal don't know what the students like or what style do the students want to wear. Every students have their own style and their won't have the same idea as the other students. So the school cannot make a uniform to content all the students. And the other things is the students will think wear the school uniform was so dumb and stupid, and they think that the people in outside will laugh at them or make fun on them. Third, the students want to be free, they want to have all the freedom. United state is a freedom country, they think they can wear the clothes in their way. It is because uniform maybe is some pressure for the students, they don't want school to force them to wear it. Uniform give the students a uncomfortable feeling, they will feel not comfortable to wear it, and now all teenager like to buy many clothes and wear different everyday. Maybe some students don't want people to know what school they are and if they wear uniform, the other people will know what school they are.

Blackberry vs Iphone

Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010). Blackberry vs Iphone Abstract The aim of this research was to investigate which is the best smart phone brand between Blackberry and Iphone by measuring the effectiveness of both marketing mix; Product, Price, Place and Promotions. A theoretical framework has been constructed and the group chose to conduct an online survey; using the website that enables users to create their own web-survey, in order to acquire the needed data for this research. The results indicate that the best smart phone so far is Blackberry because their company marketing mixes have been greatly positioned in the people’s mind and preferences.The marketing mix is a business tools in marketing product. The marketing mix is often crucial when determining a product or brand’s unique selling point (the unique quality that differentiates a product from its competitors) and is often synonymous with the four P’s (Borden, Neil. 1960). It is recommend that the marketing mix implemented by Blackberry is the most effective for mobile phone industry; as well as the smart phone, and the strategy lies within it should be followed and exaggerated from time to time to capture the greater demand of consumers. . INTRODUCTION There has been a massive trend in the mobile industry over these past five years. But in developing countries like Malaysia, the trend has just arrived here a couple years back. Every people walk by and teenagers run through, all with their brand new smart phones. Laughter and joy have encountered their live since the existence of the smart phone. 1. History IBM Simon was designed in 1992 and shown as a concept product in a computer trade exhibition took place in Las Vegas, Nevada.It was published and sold by BellSouth in 1993, and besides being a mobile phone, it also contained a calendar, address book, world clock, calculator, note pad, e-mail client, the ability to send and receive  faxes, and games. It had no physical buttons, instead customers used a  touch screen  to select telephone numbers with a finger or create faxes and memos with an optional stylus. Text was entered with a unique on-screen â€Å"predictive† keyboard. The term smart phone was used when Ericsson introduced the concept phone, GS88 and it was the first device labeled ‘smart phone. The trend of smart phone has been a great business to mobile entrepreneurs to expand their product assortments and this opportunity has injected Malaysia’s economic to a very potential growth. Hence, it also drives the local entrepreneur to set up a franchise business from the top smart phone brand which is the essence of the development of mobile industry in Malaysia. The relatively stable prices of Smartphone’s averaging around $309 in the region will continue to drive the industry’s strong growth momentum.In Southeast Asia where smart phone penetration is still nowhere near saturation levels, we can be sure that the current sales spurt will carry on for at least the next few years (The Next. 04-30. 2012). On the other hand, Canadian Research in Motion Blackberry has taken the lead in the smart phone market and being positively challenged by Steve Job’s Apple Iphone, the American, and among the world biggest inventors in mobile and computer. Blackberry and Iphone became a tsunami in the trend of consuming smart phone.Each and every part of newspapers and billboards has the advertisements and promotions of both brand simultaneously, all the latest application came by; altogether with Blackberry and Iphone. People were shocked and hardly believed that they experiencing a major revolution in their communicating devices and since then, hundreds and thousands of people world-wide will queue to buy the new version of smart phone by Apple and Blackberry when it was released in the market. 1. 2 Background Responding to the tremendous wave of the smart phones, the group has initiated and conducted a research on two smart phone market leaders, Apple an d Blackberry.The research was in objective to find the ‘best of the best’ by measuring the effectiveness of both marketing mixes. The group investigated the strategy they used in delivering the product to the customers and capturing the people’s interests on it. The research was named as Iphone versus Blackberry: Marketing Mix, and by this research, the group learned how well they drove the industry by changing the people’s wants into needs. 1. 3 COMPANY BACKGROUND 1. 3. 1 SMARTPHONE BLACKBERRY Blackberry is a line of Smartphone device. It developed and designed by Canadian company Research in Motion (RIM) since 1999.The function of the Smartphone Blackberry is a personal digital assistant, internet browsers, gaming devices, portable media players and so on. Their ability to sent and achieve email and instant massages is the primarily for maintaining a high level of security thought on device massages encryption. The device supports a large variety of inst ant massaging features including Blackberry Messengers (BBM). The first Blackberry device was introduced as a two way pager in Germany since 1999. The name of Smartphone was coined by the marketing company Lexicon Branding.Smartphone Blackberry was released to support push the email, mobile telephone, text messaging, via internet faxing, web browsing and others wireless information services. This is an example of convergent device. The RIM 850 and 857 used the Data Tac network is the original Blackberry device. Smartphone Blackberry is the first made headway in the marketplace by concentrating by email. The Blackberry email service to non-Blackberry devices currently offers from RIM. For example is the Palm Treo; through its Blackberry connect software. The original device had a monochrome display, but all current models have color displays.All models had a built-in QWERTY keyboard, optimized for thumbing, the use of only the thumbs to type. The models are the all-touch Torch 9850/9 860 except for the Storm series. 1. 3. 2 SMARTPHONE IPHONE Iphone also one of part line of the Smartphone designed. The market is by Apple Inc and it was unveiled by Steve Job, the CEO of Apple on January 2007. The iPhone 4s; the generation 5th generation iPhone was announced on October 2011 and released 10 days later. The function in iPhone 4 is a touch screen slate Smartphone also develop by Apple Inc.It is particularly marketed for video calling, consumption of media such as books and periodicals, movies and games and also for general web and email access. It was released in United Kingdom, France, Germany and Japan. Apple Inc. announced about iPhone 4 on 2010 at San Francisco. It runs Apple’s iOS operating system, the same operating system as used on prior iPhones, the iPad and the iPod Touch. The mainly control by the user’s fingertips on the multi-touch display. It is sensitive to fingertip contact and the latest operating system release is iOS 5. 1.The new desig n, which incorporated a UN insulated stainless steel frame that acts as the device’s antenna is the most noticeable difference between the iPhone 4 and its predecessors. The internal components are situated between two panels of chemically strengthened alumina glass. It has an Apple A4 processor and 512 MB of eDRAM. It predeceases and four times that of the original iPhone. Its 3. 5-inch (89  mm)  LED backlit  liquid crystal display  with a 960? 640 pixel resolution is marketed as the â€Å"Retina Display†. 1. 4 SCOPE OF PROJECT The project is about the comparison of Marketing Mix between Apple Inc.Corperation and Blackberry Company from United States of American which both of pioneer leading inventors for ‘Smart Phone’ in the world. Thus, it is focused on the several chosen model of Smart phone introduced by both company based on the Tools of Marketing Mix; product, Price, Place and Promotion (4P’s) in which will be the measurement methods of the comparison. 1. 4. 1 Location 1. 3. 1. 1 The research is conducted in Bandar Baru Bangi, Selangor and the respondent is estimated around 1000 to 2000 people. 1. 4. 2 Respondents segmentation: 1. 3. 2. 1 Numbers of respondents: 100 internet users 1. 3. 2. 2 Tools of research: 1. 3. 2. Researches are using 100% questionnaires via Internet Survey and not have other method. 1. 4. 2. 4 Microsoft Project used in structuring the Gantt chart. 1. 4. 3 Limitations of project: 1. 4. 3. 1 Website does not provide the required †¢ Groups were experiencing the difficulties in seeking the information about the company which the company’s websites does not prove the required information. 1. 4. 3. 3 Internal conflict †¢ Group members also caused negative effects on project from internal conflict †¢ For example, group cannot give the full commitment with other for find the information to collect the data in work project. . Objective of Project 1. Aim: Revealing the best bra nd for the consumer based on the Marketing Mix 2. Objective 1. Learning the fundamentals of project management. 2. Improving the studies on research methodology such as collecting information, interpreting data and conducting survey 3. Applying the teamwork theories while initiating the project. 6. Problem Statement / Research Question Marketing mix is a generally phase used to describe the different kinds choices organization have to in the whole process of bringing a product or service to market.The 4Ps is one way probably the best known way of defining the marketing mix and was first expressed. (1960, EMJ McCarthy) A problem faced by the marketing mix for Smartphone between BlackBerry and I phone. People want to know how companies can manage the marketing mix with competitor from 4 sides 4Ps. Firstly is services or product, people want to know the features does it have to meet these needs and there are any features they missed out or including costly features that the customer wo n’t actually used, how and where will the people use it.Secondly is about the place in marketing mix, people want more to know where do buyer look for the Smartphone product or services, the customer need used a sales force or attend the trade fairs or make online submission or others. For marketing mix in price, the problem statement people more to known what the value of the product or services to the buyer and what the offered to trade customer. At the last problem statement is marketing mix it is people want to know is about promotion, what the best promotion company used their Smartphone in the press or on TV, radio or internet and others. . Target User The purpose of this research was to examine which is the best smart phone brand between Blackberry and Apple I Phone based on the marketing mix of each product. Below are the people who were targeted on the research: 1. 7. 1 Blackberry and Apple I Phone users. †¢ Both smart phone brand users were the target user and also the respondents of this research. 1. 7. 2 Other smart phone users and future users. †¢ Besides both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. 1. LITERATURE REVIEW 2. Definition of marketing mix 2. 2 4Ps Nowadays, the demands of new technology of smart phones become increasing from day to day. As the demands have been climbing up, all producers of the smart phones are compete with each other in producing the best products that meet the consumer’s demand. In this project paper, we are trying to explore on the element of marketing mix which are product, place, price and promotion of the smart phones produced by Apple and Blackberry. These two companies are well known as the prime producers of the smart phones because of their high technology.In link with that, this research is trying to focus on how the products affect the customer satisfaction. Customer satisfaction is very important th ing to consider by the producers as it will affect the sale of the products and automatically increase the revenue. For Apple company, it is already known as the manufacturer of smart phones that manage to penetrates their products well into the market. Starting from the first model of Iphone, they finally capture the customer attention by their latest smart phone which is Iphone 4s. Blackberries also do not want to miss the opportunity to introduce their smart phones to the smart phones lovers.They have come out with the latest smart phones in order to fulfill the consumer’s needs and wants. How well their performance to attract the consumers to realize that their products exist in the market? This research will determine how well their marketing in promoting their products. Apple and Blackberry are known as the great company that come out with smart phones and certainly there are no other competitors can defeat them as their products and services are in the very good level of quality. There is a connection between service quality and customer satisfaction.If the service quality is in the very high level, there will be an increasing in customer satisfaction and it will keep the customer retention towards the products. As the example, Blackberry has produced variety of smart phones starting from Bold 1 until Bold 5 as well as the demand of the consumers whom wants the latest version on smart phones. The same things are happening to Apple Company which has produced their product series of Iphone and the latest one is Iphone 4s. This kind of situation shows that service quality plays an important role in adding up the customer satisfyHarvard Bureau of Business Research already did a research regarding marketing mix of food manufacturer in 1929. The primary objective of that research is to determine common figures of expenses for various marketing functions among food manufacturing companies. We are trying to do a kind of similar research paper on marketin g mix for Blackberry and Apple Iphone to see which types between product, place, promotion and price is more effective in selling the products. The list of four elements of 4p’s can be explained in more details.According to Borden, Neil H, the first element for product means what types of product lines that the company wants to offer. For example, the quality and design of certain product. Besides that, the new product policy should be considered too and research and development need to be done carefully. Secondly, is the place for selling the product. The manufacturer needs to consider the suitable place to sell their product so there will be no loss in the future. They need to determine where to put the product and make sure that the product can be accepted in that place. Next, promotion also is the most important element in marketing mix.Promotion is the hardest part for manufacturer to promote their products. Last but not least, price also plays an important role in marke ting mix. Price level must be determine whether it is suitable and affordable enough for the consumers to get the products. Marketing mix is related to the consumer’s buying behavior, the trade behavior, competition’s position and behavior, and also government’s behavior. Marketing mix need to be understanding well by the manufacturer as it has proved that it help as a device in teaching, business problem solving, and as an aid of thinking in marketing.In research process, there will be a tool that would help in gathering the findings. For this research, there are several methods that have been used in collecting the findings. Firstly, by using the questionnaire method. The questionnaires have been given to the 100 people in order to find out the answer on element of marketing mix and how the products affect the customer satisfaction. The interviewing method also be use to collect the information. The interviewing session is between the researcher and the Blackb erry and Apple Iphone seller around Selangor region. 3. 0 METHODOLOGYOur group had various method of using in the research. Among the method we used is questionnaire to get the response from people using Smartphone Blackberry and Iphone. It was distributing 100 questioners to people answer and get feedback as my research from their perception. Other else, our group also searching from internet for get much information and many examples about how many people using Smart Phone like Blackberry and Iphone in Malaysian and the questionnaire. In order that, we are always ask our lecturer Puan Hasnira as my lecturer the Group Project subject for monitoring.Other various we used of using in the research from interview a few friends using the Smart Phone at collage or out of collage and get the perception from this research. 1. SELECTION OF RESPONDENT †¢ For the selection of respondent we are used from both of Smartphone Apple Iphone and Blackberry brand users were the target user and a lso the respondents of this research. In order that, we are also used from other Smartphone user or future users, beside both brand users, other brand and non- users were also became the target user as they also the target audience for the companies. . Questionnaire In order that, the survey used by on internet for the questionnaire to promote our product. We passed the questionnaire based on Facebook, email and other else. Our group used the Survey Monkey for making the questionnaire and save all data and all answer from people. Used the survey on internet can make people to answer our questionnaire and helps makes success on survey. It’s easy to pass the questionnaire from survey buy internet. 3. Data Collection Study Besides that, have five parts on the questionnaire for making the question.Part A people answer the question based on thick the question and choose the answer based people choice. Part B is people should be underline the product are using and answer the questi on based on your product, also with part C and part E. Part D people should be thick the answer based on the box for answer the question. 4. PROJECT MANAGEMENT 1. WORK BREAKDOWN STRUCTURE The approach of breaking down the work used by the group in prior to converge in developing a detailed list of the activities needed to execute this project . The figure below shows the group WBS for the project. pic] 2. COLLECTING THE INFORMATION 1. Collecting information The very first step in project executing. The information collected is all about the marketing mix for Apple and Blackberry. 2. Analyzing and dividing information The information collected is being analyze and divided. 3. Gathering output The information that have been analyze are collected together to find out the results or findings 4. Moderation The process of arranging and gathering the collected data. 3. CONDUCTING INTERVIEW 1. Conducting interview Interview is the next process after information have been collected.The inter view approaches is using to gather the information from the respondent. In this case, the respondent is the salesperson of Apple and Blackberry phones. 2. Analyze requirement The process of analyzing the requirement needed to identify the types of information gathered. 3. Investigating information The next process in work breakdown structure. The information gathered must be investigate to find the results. 4. Gathering output The last step is gathering the output or the information get from the interview session and arrange in correct order. 4. SURVEY 1. SurveyThe survey is carry out in Bandar Baru Bangi where the expected respondent is the most. 2. Endorsement of questionnaires The questionnaires prepared are distributed to the target respondent in Bandar Baru Bangi. 3. Intepreting information The process of translating the data into useful information 4. Moderation The process of arranging the data collected. 5. 0 FINDING AND ANALYSIS PHONE’S BRAND USER [pic] Figure 5. 1 e xplain how many people using the brands of Smartphone between genders. For male using the Smartphone Iphone is 8%, Blackberry 26% and for Non-user Smartphone is 7%.In order that genders for female using the Smartphone Iphone are 9%, Blackberry 38% and Non-user Smartphone is 12%. The higher user using Smartphone Blackberry for female and male. OCCUPATION [pic] Figure 5. 2 explain the monthly income in occupation user for the Smartphone. Monthly income below RM1000 is using the Smartphone start from student, the higher using then Smartphone is 46%, Blue Collar Worker and White Collar Worker is 2%. For monthly income around RM1000-RM3000 for student is 2%, Blue Collar Worker is 25 and White Collar is 8%.In order that for monthly income RM300 and above more to Blue Collar Worker 5% and White Collar Worker is 11%. WHAT DO YOU THINK OF THE PHONE? [pic] Figure 5. 3 explain what people think about the brands of users. Firstly for it’s a new product the user of Iphone is 8%, Blackberr y is 12% and Non-user Smartphone is 3%. Iphone user said the think of the phone is 7%, blackberry is 28% and Non-user is 2% and lastly is about because a lot of people are using it for user Iphone is 2%, Blackberry is 24% and Non-user Smartphone is 14%. Many users Blackberry in this Bar Chart.WHY DO YOU CHOOSE THE PHONE? [pic] Figure 5. 4 explain why people choose the Smartphone. The user Non-user 4%, Blackberry 18% and Iphone 3% choose because the phone suits with their preferences. In order that, 5% for Non-user, 23% for Blackberry and 7% for Iphone choose the phone cause of they are like the features. And lastly because of the new trend, Smartphone Iphone support 7%, Blackberry 23% and Non-user is 10%. DO YOU THINK THAT THE PRICE OF YOUR PRODUCT IS REASONABLE? [pic] Bar Chart explains what people think the price in product is reasonable for Smartphone.Have 7% support yes and no from neither. In order that, from Smartphone Blackberry had 63% said yes and 5% said no. Smartphone Iph one 26% said the price is reasonable and 2% is not accepting the price is reasonable. DO YOU KNOW THE LATEST PROMOTION OFFERED ON THE PHONE? [pic] Figure 5. 6 explain how many people know the promotion latest in advertisement offered on the Smartphone. For television have 14% said yes, 4% said no and 1% did not hear new promotions. Radio, only 3% said yes. Internet, 45% said yes, 2% said no and did not hear the promotions.Newspaper, 18% said yes, 3% said no and 1% said did not hear new promotions. And last people know the latest promotion on banner, 5% said yes and only 1% said no. the higher people know the latest promotion on internet. WHAT IS YOUR OPINION TOWARDS THE PHONE? [pic] Figure 5. 7 explain about what opinion of people towards the phone choose. The first opinion its had 5% it is a they are don’t think that the phone is the best in market for now, also 18% people give the opinion is they are certainly hope that there is more new model to come .In order that had oth ers such as their own opinion support 9% and the higher opinion from people its 77%, they are said the phone they are used is the best phone so far. WHICH ONE DO YOU FEEL THAT IT IS WORTH TO OWN EVEN THOUGH IT COSTS? [pic] Pie chart in Figure 5. 8 explains about which one people feel that it is worth to own even thought it costs? Have 16% people feel that IPhone it worth to their own even though it costs than BlackBerry it’s 84%. I KNOW THE NEAREST OUTLET THAT SELLS THE PHONE. [pic] Figure 5. 9 explain about how many people nearest outlet that sells the phone.And the result its 23% said disagree about nearest the outlet, 4% said neutral and the higher it’s 73% people said agree about the people know the nearest outlet that sell the phone. And many people agree about that. I FIND IT IS HARD FOR ME TO GO TO THE OULET BECAUSE IT IS NOT STRATEGICALLY LOCATED. [pic] Figure 6. 0 explain that people how to easy people go to the outlet because it is not strategically located. The result is 10% people agree the located it not good strategies, 29% said that are neutral and the higher said 61% people said disagree about the located it’s not strategies.I LIKE TO GO TO THE OUTLET TO CHECK OUT NEW MODEL BECAUSE THE OUTLET IS VERY ACCOMMODATING AND THE SERVICE IS EXCELLENT. [pic] Figure 6. 1 explain how many people agree or disagree with like to go the outlet to check out new model because the outlet is very accommodating and the service is excellent. 15% neutral, in order that 29% it’s agreed and the higher like to go the outlet to check out new model is disagree 56%. DO YOU THINK THAT THE ADVERTISEMENT BY THE COMPANY ALERTED YOU ON THE EXISTENCE OF THE PHONE? [pic] Figure 6. 2 explain what people thing about the advertisement by the company alerted on the existence of the phone?People alert the existence of the phone is 70% said yes, that mean people said yes is higher. Second is 22% people said not entirely the company alert on the existence of the phone and lastly is 8%% people said no. 6. RECOMMENDATION Based on the research findings, Apple and Blackberry should improve their marketing strategy that focus on these four elements: product, place, price and promotion. The manufacturer must determine what product that fit the customer’s need and wants. The product produced need to satisfy the customer’s demand so that they can generate more profit rather than losses.In view of place, the Apple and Blackberry companies should have a detail research to sell their products well. The wrong place can affects the sales of products. Pricing also plays an important role in selling the goods. The price need to match with the target prospect’s income and affordable to own. Last but not least, promotion is the part of a good marketing process. Without promotion, even greatest products can’t be penetrated well into the market. 7. CONCLUSION The conclusion was that our research Smartphone would last the longe st in the entire device the tested. Our conclusion do support from our research paper.What we think that the research we are went smoothly and can handle any problem we have, except for the fact that the respondent in our survey it’s not satisfaction because it is not running fast in something. Therefore, we had to take measurements quickly. An interesting future for our research might involve testing about our research and marketing mix in Smartphone Blackberry and Apple IPhone to stimulate actual customer using is higher or lower in marketing mix plan. 8. REFFERENCES Abkowitz Alyssa. Hempel Jessi. Thai, Kim. How Blackberry Does It. (2009). Fortune 160,(4), pg. 92-100. Retired October 2009, from BusinessSources Complete Anderson, Thomas M. What You Need to Know About Smartphones 2. 0. (2009). Kiplinger’s Personal Finance, 63, (11), pg. 79. Retrieved October 2009, from Business Source Complete. Canadian company Research In Motion (RIM) since 1999. [2]. managementparadi se. com/forums/marketing- management/209000-marketing-mix-blackberry. html. Cleverly Simple. (2009). Economist, 392, (8651), pg. 80-81. Retrieved October 2009, from Business Source Complete. Datamonitor: Apple Inc. (2009). Apple Inc. SWOT Analysis, p. 1-11. Retrieved October 2009, From Digital Daily – John Paczkowski – IPhones Desire Drive (2010).